The company name "AmGeneral Insurance Berhad" represents the licence holder, underwriting entity, and the employer. The Company promote its products and services under its two strong, well-known brands - AmAssurance and Kurnia Insurans.

Both brands hold great value for AmGeneral customers, agents and business partners. It helps to create superior strategic positioning and improve recognition, reduce customer confusion and create opportunities to reach additional distribution points.

Update:On 1 April 2023, Liberty Insurance Berhad and AmGeneral Insurance Berhad have completed our merger and we will move forward together as AmGeneral Insurance Berhad. Our combined business will bring together more than 3 million customers along with more than 8,000 agents and partners, and have access to multiple brands, i.e. Liberty, Kurnia, AmAssurance.

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